The landing page is one of the most important elements of any successful website. It’s where visitors learn more about your business, find out what you offer, and decide whether they want to take action.
Creating a high-converting landing page takes careful planning and thought to create pages that will grab the attention of your visitors, entice them to take action, and ultimately generate more sales for your business.
In this article, we’ll look at some strategies and tactics for creating high-converting landing pages. We’ll go over design inspiration and examples of effective landing page designs.
Key Highlights
- Creating a landing page with a good design can boost business revenue and conversions significantly
- Effective landing pages should feature a clear value proposition, strong call-to-action, and social proof as essential elements
- Best practices for landing page design inspiration include simple and visually appealing designs, contrasting colors for highlighting crucial elements, and mobile optimization
- Successful landing pages use high-quality visuals, engaging videos, and clear language to communicate value and build visitor trust
- To increase conversion rates and revenue growth, businesses should consistently test and refine their landing pages using A/B testing.
Importance of Having a Well-Designed Landing Page
Having a well-designed landing page is crucial for the success of any online business or marketing campaign. Here are some reasons why:
Increases Conversion Rates
A well-designed landing page can significantly increase the chances of converting visitors into leads or customers. Businesses can create a more compelling user experience that motivates visitors to take action by optimizing the page layout, messaging, and design. For example, a clear call-to-action (CTA) that stands out and prompts visitors to sign up, buy, or download can lead to higher conversion rates.
Improves Credibility and Trust
A professional and well-designed landing page can create a positive first impression on visitors and increase the business’s credibility. This can improve trust in the brand, which can be especially important for new or not well-known businesses. A well-designed landing page that showcases customer testimonials, industry awards, or trust badges can further enhance credibility.
Helps to Communicate the Value Proposition
A landing page provides an opportunity to clearly and succinctly communicate the unique value proposition of a product or service. By focusing on the key benefits and features, businesses can highlight what sets them apart from the competition and make a persuasive case for why visitors should take action.
Provides Valuable Data for Optimization
A well-designed landing page can also provide valuable data for ongoing optimization. By tracking metrics such as conversion rates, bounce rates, and time on the page, businesses can identify areas for improvement and make data-driven changes to improve the page’s effectiveness over time. For example, testing different headlines, images, or CTAs can help businesses identify the elements that lead to higher conversion rates.
Key Elements of an Effective Landing Page
An effective landing page should be designed with a specific goal and a clear and compelling message that motivates visitors to take action. Here are the key elements that should be included in a landing page:
Headline and Subheadline
The headline and subheadline should be clear, concise, and attention-grabbing. They should communicate the unique value proposition of the offered product or service and compel visitors to continue reading. The headline should be the first thing visitors see, and the subheadline should provide additional information and support the headline.
Call-to-Action (CTA)
A prominent and compelling CTA is crucial for driving conversions on a landing page. It should be placed prominently on the page and communicate the action visitors are asked to take, such as “Download Now†or “Start Your Free Trial.†The CTA should be designed to stand out and be easy to click.
Benefits and Features
A landing page should communicate the product’s or service’s benefits and features. This can be done through bullet points, images, or videos highlighting the key selling points and explaining how the product or service can solve the visitor’s problem or meet their needs. The benefits and features should be presented clearly and concisely and should be easy to read.
Social Proof
Including social proof such as customer reviews, testimonials, or trust badges can help build trust and credibility with visitors. It can also prove that the product or service is high-quality and effective for other customers. Social proof should be prominently displayed on the page and easily read.
Images and Videos
Visual elements such as images and videos can help to break up the text on a landing page and make it more engaging. They can also be used to highlight key features or benefits of the product or service being offered. Images and videos should be high-quality and relevant to the product or service.
Best Practices for Landing Page Design Inspiration
When designing landing pages that drive conversions, businesses should keep several best practices in mind. Here are some of the top best practices for landing page design inspiration:
Keep It Simple and Visually Appealing
A cluttered or confusing landing page can be a major turn-off for visitors. Keep the design simple and visually appealing using clear and easy-to-read fonts, ample white space, and high-quality images. The page should be easy to navigate, and the visitor should be able to find the information they are looking for quickly and easily.
Use Contrasting Colors to Highlight Important Elements
Use contrasting colors for your headline, subheadline, CTA, and other key elements to make them stand out and draw the visitor’s attention. This can help to guide the visitor’s eye to the most important parts of the page and increase the likelihood of conversion. Use colors that complement each other and are easy on the eyes.
Make It Easy to Navigate
Visitors should be able to quickly and easily find the information they are looking for on your landing page. Use clear and concise language, and organize the page into easy-to-scan sections. Bullet points and bold text highlight important information. Visitors should be able to navigate the page without feeling overwhelmed.
Optimize for Mobile Devices
With more and more visitors accessing websites on their mobile devices, your landing page must be optimized for mobile. Ensure the page loads quickly, the text is easy to read, and the CTA is prominently displayed and easy to tap. Use a responsive design that adjusts to different screen sizes.
Use A/B Testing to Optimize Conversion Rates
It’s important to continually test and refine your landing page to improve conversion rates. Use A/B testing to test headlines, CTAs, images, and other elements to see what works best for your audience. Track metrics such as bounce rate, time on page, and conversion rate to identify areas for improvement.
Examples of Effective Landing Pages
One of the best ways to get inspired for effective landing page design is to look at examples from other successful pages. Here are some useful landing page examples that you can use as inspiration:
Airbnb
Airbnb’s landing page for the product of their experience is an excellent example of using high-quality visuals to engage visitors, highlight the product’s benefits, and provide useful information and tools to visitors interested in hosting. Here are some reasons why:
- High-quality visuals: The landing page features high-quality visuals that are eye-catching and appealing to visitors. The images are carefully selected to showcase Airbnb’s unique and exciting experiences, attracting visitors’ attention and inspiring them to explore further.
- Testimonials and advice: The landing page offers testimonials from current hosts and articles offering advice, which can be useful for visitors curious about hosting. This information can help visitors understand the benefits and challenges of hosting and offer them tips and insights from experienced hosts.
- Calculator tool: The landing page also provides a calculator tool that estimates the weekly average earnings based on the visitor’s location. This tool can be very helpful for visitors considering hosting, as it gives them an idea of the earning potential of hosting on Airbnb.
- Clear and compelling calls to action: The landing page features a prominent, vibrant pink call to action (CTA) in the header that encourages visitors to start hosting on Airbnb. This visually appealing CTA uses clear and compelling language to motivate visitors to take action.
Hubspot Academy
Hubspot’s landing page for their free marketing courses is a fantastic example of how to use a simple yet visually appealing design to showcase the benefits of a product or service. The page’s clean layout and bold colors draw the visitor’s attention to the headline and call-to-action (CTA), making it clear what the page is about and what action visitors should take.
The headline is prominent, positioned front and center on the page, and is supported by a subheading that further explains the product’s benefits. The headline and subheading work together to provide a clear value proposition that immediately grabs visitors’ attention and entices them to learn more about the offer.
One of the most striking features of this landing page is the use of bold colors to emphasize the call-to-action buttons. The orange color used for the CTA buttons contrasts sharply with the rest of the page’s muted color scheme, making them stand out and making it clear what action the visitor should take.
Slack
Slack’s landing page for its collaboration tool is an excellent example of using clear and concise language to communicate a product’s value proposition. Here are some of the key features of the Slack landing page:
- Clear and concise language: The page uses short, snappy headlines and bullet points to highlight the key features and benefits of the product. This approach is effective because it makes it easy for visitors to understand the value proposition of Slack’s collaboration tool quickly.
- Focus on benefits: The landing page focuses on the benefits of Slack’s collaboration tool rather than its features. By highlighting the product’s benefits, such as improved team communication and productivity, the page can demonstrate how Slack can help businesses and teams work more effectively.
- Social proof: The page provides ample social proof through customer testimonials. This approach can help build trust with visitors considering using Slack’s collaboration tool.
- Professional design: The page has a professional and modern design that is visually appealing and easy to navigate. The use of white space, clear typography, and simple graphics help to enhance the user experience and make it easy for visitors to find the information they need.
- Clear calls to action: The landing page includes clear calls to action (CTAs) that encourage visitors to try Slack’s collaboration tool. The CTAs use strong, action-oriented language and are prominently placed on the page, making it easy for visitors to take the next step and sign up for Slack.
Wistia
Wistia’s landing page is an excellent example of how a well-designed explainer video can engage visitors and effectively communicate the benefits of a product. Here are some reasons why this landing page works:
- Engaging Video: The landing page features a short, engaging video showcasing the platform’s key features and benefits. It effectively communicates the product’s value proposition and highlights its unique selling points. The video makes it easy for visitors to understand how to use the platform to create engaging content.
- Clear Call-to-Action: The landing page has a clear and compelling call-to-action (CTA) that encourages visitors to sign up. The CTA is prominent and located at the end of the video, making it easy for visitors to take action. It is straightforward, and visitors know exactly what they get in return for their email address.
- Ease of Use: The landing page makes it easy for visitors to sign up by linking to their Google account. This feature enables the autofill option, reducing user friction and making the sign-up process quick and convenient. By eliminating unnecessary steps in the sign-up process, Wistia increases the chances of visitors completing the form and becoming customers.
- Effective Use of Visuals: Wistia effectively showcases its platform’s capabilities using a variety of visual mediums, including colorful graphics, videos, and even a link to marketing-focused cartoons. By using these visuals, the landing page captures visitors’ attention and communicates the platform’s benefits in a way that’s easy to understand.
- Social Proof: The landing page features testimonials from some of Wistia’s 375,000 happy customers. This social proof helps build trust with potential customers and reinforces the platform’s value proposition. Visitors are more likely to trust the opinions of real customers than the claims made by the company itself.
Conclusion
We went through the best landing page design inspirations. What’s clear is that in order to create a landing page design that converts effectively, it is essential to have an effective strategy and execute it well. Start by researching your target audience to understand their requirements and set clear objectives for the page.
Use appropriate visual elements to support your message and devise an action plan for engaging users. With careful planning, you can design a landing page that drives conversions and achieves your goals. By following these steps, you can be confident in creating an effective landing page design.
Next Steps: What Now?
- Research the best website builder for WordPress and get familiar with its features to build a successful landing page.
- Learn how to create a landing page for Drupal using Panels and its various configurations.
- Familiarize yourself with the features of the Display Suite module for Drupal 8 and understand how it can help create engaging landing pages.
- Keep an eye out for the best designer’s website builder of 2023, so you can stay ahead of the game.
