Reseller hosting is growing in popularity as an excellent way for web-based professionals and agencies to monetize their audience and earn passive income.
After you have figured out your target niche, your competitive advantage, and purchased the underlying service, the next step would be to start marketing your reseller hosting business.
To effectively market and grow your reseller hosting business, you need to craft an effective marketing strategy. Your marketing strategy will encompass the marketing channels you’ll leverage and some marketing principles to keep you ahead of competitors.
In this article, we’ll take a look at six marketing channels you should take advantage of when growing your reseller hosting company, whether you’re trying to attract your first customers or you’ve been up and running for a while.
Key Highlights
- Having a marketing strategy will help you grow your reseller hosting business and increase your revenue
- The most popular marketing channels you can use to grow your business include: blog, YouTube, social media, email, SEO and paid ads
- It’s crucial to – Know your audience, distinguish your platform, research competitors and implement your marketing strategy.
How Important is a Reseller Hosting Marketing Strategy?
There are so many reseller hosting companies vying for the attention and money of online creators. Some of these companies have been in the industry for years, some decades. Many of these companies are backed by humongous marketing budgets that your hosting company just can’t compete with.
With all of this competition, you need effective marketing strategies to stand out. Before starting anything, you must have in mind a clear profile of your audience and the marketing channels they use the most. After that, you will then need to create a complete marketing strategy that’ll typically include how you want to start, crucial website management tasks, ongoing social media engagement, managing PPC ads, and more.
You’d also need to create an SEO strategy, do your content marketing, and also target your audience on social media. In the end, you’d need a plan and people to help you execute it!
Reseller Hosting Marketing Strategies
Here are five crucial strategies you should implement to compete favorably with other reseller hosting platforms and carve out your niche in the industry.
1. Know and research your audience
Before anything else, you need to carry out comprehensive audience research to get insights into how they think, what they want, where they spend most of their online time, and so on. It will help you establish the size, composition, and common traits of the people who are, or could be, potential customers.
Once you have all the data about your audience, you’re better equipped to create an effective marketing strategy that best suits their interest and engagement. You can start writing marketing content and delivering it to the platforms they spend the most time on.
2. Distinguish Your Platform
There are tons of reseller hosting platforms in the world. As someone with a reseller hosting business, you should ask yourself why people remember your business ahead of others when thinking of a host for the website. The answer is what you need to distinguish yourself from competitors. One of the best ways of doing this is by defining your business mission.
All web hosting companies offer almost the same hosting services with the typical resources – disk space, cPanel, and domain registration. But what sets us apart from our competitors is our mission and expertise. Think of a business mission that sets you apart from the other hosts. Your mission should center around providing robust customer support, offering a value-packed set of hosting plans, and providing top-notch security, which are all very important.
3. Research Your Competitors and Surpass them
We talked about researching your audience and getting valuable information about them. But researching your competitors is an equally effective marketing strategy for gaining ground in the hosting market. That will help you find out what makes them stand out so you can surpass them.
For example, if you learn from researching your competitors that their prices are too expensive and have too many features that the average person does not need, you can create a mini-plan and use that as your competitive advantage. In essence, you can fill in the gaps left by your competitors.
4. Implement the marketing strategy
So far you’ve gained insights into your target audience and competitors, and also identified your business mission to set yourself apart from them. Now, it’s time to create engaging content to create brand awareness.
First, you need to post relevant, crisp content. You also have to post different content formats like blog content, video content, etc to reach a wider audience. Your content must benefit your customers and offer them premium value to engender a positive perception of your business.
As long as you give your customers crisp, accurate content in a timely fashion, they’ll trust you and be more likely to do business with you.
Tips to promote your reseller hosting business
With the right marketing methods, you can generate an incredible level of awareness around your business in a relatively little amount of time. Here are 7 tips to promote your reseller hosting business.
1. Starting a blog
According to Ahrefs, internet users in the US alone spend 3X more time on blogs than they do on social media. You can only imagine how big that figure is for the rest of the world.
Almost all serious businesses today have at least one blog with tens, hundreds, and thousands of blog posts. Any business without a blog is missing out on free organic traffic that can multiply their revenue exponentially.
The best part about starting a blog is that it’s easy. Just create a blog section on your website and hire writers to post content that is both valuable to your target audience and relevant to your business. It takes a while though, but when your visitors start to pour in, it becomes all worth it.
2. Starting a YouTube Channel For Your Business
As of 2023, YouTube has more than 2.6 billion active users, making it among the top three largest online platforms in the world along with Meta and Google. Creating a YouTube channel is no doubt an important part of any business’s marketing strategy. It can help to increase brand awareness, reach more potential customers, and make it easier to showcase products and services.
You can create a YouTube channel for your Reseller hosting business to educate people about web hosting, showcase customer testimonials or reviews, and build credibility. Many people are visual learners and they’d appreciate you for that.
3. Email Newsletters
Despite being one of the oldest forms of communication and marketing, email is still very much alive and thriving. There are 4 billion daily email users in the world and 69 percent of marketers use email to spread content.
We mentioned how blogging and YouTube allow you to reach a wider audience. Well, email newsletters allow you to keep them, and this is because most people check their email on a daily basis.
One of the most effective ways to grow your newsletter is by offering newbies to your customers to compel them into opting for your newsletter. You can also tell them to opt for it while signing up for your plans.
4. SEO
Your SEO is a core part of your marketing strategy and while you are running paid ads, don’t ignore the importance of organic traffic. When done correctly, SEO can help boost your website’s rankings in SERPs and attract more qualified traffic to the website. SEO can also help improve your website’s visibility and make it easier for visitors looking for hosting solutions to find you.
You can create a blog and upload articles on general hosting topics, website design, online marketing and other related topics you can find from your topic research. Ideally, it’s a great idea to hire a marketer or agency to help with your SEO if you don’t have the time to.
5. Social Media Marketing
Everyone, including your potential customers, these days has one or multiple accounts on social media platforms like Facebook, Twitter, Instagram, WhatsApp, or TikTok.
Social media marketing involves creating and sharing content on social media platforms, promoting products or services through social media, and engaging with customers through comments, messages, and reviews. It also includes activities like creating social media ads and campaigns, analyzing performance data, and optimizing campaigns to improve performance.
Run social media ads and upload fun, relevant posts on your social media accounts and boost them to create more visibility.
6. Paid Ads
Not everyone has the time required to build a social media, YouTube, blog or email audience from scratch. This is when running paid ads can help you to reach a larger audience in less time.
Paid ads are advertisements that are purchased from social media platforms, publishers, or search engines. The advertiser pays the publisher or search engine for each click or impression of the ad. Paid ads can be placed on websites, search engines, social media, and other online platforms.
The awesome thing about paid ads is that they can be used to target potential customers who are likely to take the desired action, making them a very effective marketing method.
7. Get Customer Reviews to Build Trust
We are in a review economy and users have a lot of power over the success of a business. We can see reviews and testimonials on almost any product or service we buy online and potential customers are actively looking for reviews to see what other people are saying before they make a purchase.
If you already have a number of paying customers, as for testimonials and their experience working with you so far, and also create case studies. Upload these on your website to give your potential customers social proof and that final push to buy a package.
Conclusion: Is Reseller Hosting Marketing Strategy Important?
Without a doubt, yes. Having a solid marketing strategy is absolutely crucial to the success of any business and a reseller hosting business, in particular, needs a bullet-proof plan as it is a very competitive niche.
Key marketing strategies include researching your target audience and your competitors, figuring out your business’s mission, and leveraging social media, blogs, email newsletters, and even paid ads to promote your business.
Next Steps: What now?
- Find the best reseller hosting provider
- Research your audience and competitors and find weak points
- Identify your marketing channels
- Purchase a domain name for your business
- Design your website with a website builder
- Sign up for a reseller package and start small
- Promote your service using your preferred marketing channels
