Starting a blog on LinkedIn is a strategic way to share your expertise, build a professional brand, and engage with your network.

This article delves into how to write a blog on LinkedIn publishing platforms, containing all the essential steps and best practices for creating a compelling blog post on LinkedIn.

How to Write a Blog Post on LinkedIn: Step-by-Step

If you want to start a blog on LinkedIn, follow these strategic steps to ensure that your content is relevant and engaging and reaches the right audience.

Step 1: Choose a Topic

The first step involves choosing a topic that will be appealing to your audience and engaging. The topic you choose depends on the general niche you write about and your general interests that can be covered in a blog.

What Articles Can You Write on LinkedIn?

There are many topics that you can cover on your LinkedIn blog. Make sure that they are relevant to your niche, as well as your audience.

Here’s a breakdown of topics that you can use to write a compelling blog on LinkedIn.

• Professional Development: Topics related to career growth, industry trends, and professional skills.
• Industry Insights: Sharing expertise on specific industries, analyzing trends, and providing thought leadership.
• Personal Experiences: Narratives about your professional journey, lessons learned, and challenges overcome.
• Educational Content: How-to guides, tutorials, or explanations of complex industry-related concepts.
• Opinion Pieces: Your take on industry news, trends, or professional practices.

Step 2: Find Relevant Keywords

When conducting keyword research on LinkedIn, consider the platform’s unique audience and professional context.

Here are some tailored tips:

• Research Industry Terms—Look for commonly used terms in your field.
• Use Keyword Tools—Utilize tools like Google Keyword Planner or SEMrush for keyword ideas.
• Analyze Competitors—See what keywords competitors are using in their LinkedIn articles.
• Consider Search Intent—Choose keywords that match the intent of your target audience.
• Leverage LinkedIn Search—Use LinkedIn’s own search bar to understand what topics and keywords people are searching for within the platform.
• Integrate Job Titles and Skills—Since many users search for job-related content, incorporating relevant job titles and skill sets into your keywords can be effective.
• Monitor Trends on LinkedIn Pulse—LinkedIn Pulse provides insights into trending topics and popular articles, which can inform your keyword strategy.

Step 3: Define Your Audience When Blogging on LinkedIn

LinkedIn is a blogging platform that gathers industry professionals. Your readers will be experts, potential employers or clients, and colleagues.

That’s why it’s important to adjust your tone to engage them. It’s important to get an understanding of their interests, professional challenges and struggles, and the level of expertise they possess.

Once you consider that, you’ll be able to create content that resonates with your intended audience, which results in greater engagement and encourages your audience to take action.

Step 4: Decide on the Angle of Your LinkedIn Articles

Deciding on the angle of your content will help distinguish your content from the competition. You need to select a perspective approach in writing that showcases your unique expertise or viewpoint.

This chosen angle should not only grab attention but also provide value to your audience. It’s about leveraging your personal insights, experiences, or specialized knowledge to create a narrative that engages and educates your LinkedIn network.

That way, you’ll improve your professional reputation and have a closer connection with your audience.

Step 5: Outline Your LinkedIn Blog Post

Coming up with compelling blog titles and outlining your LinkedIn blog article is an important step for ensuring clarity and flow in your content.

Start by establishing a structured format for your article. It should include:

• Introduction—The introduction should hook the reader and set the stage for the topic, addressing the search intent.
• Body—The body delves into the main points, structured into coherent sections or subheadings
• Conclusion—The conclusion ties everything together, reinforcing the key takeaways and calling readers to action.

Step 6: Write Your First Draft

Write your first blog draft as you follow the outline you first created. As you write, you’ll probably make some additional changes to the initial outline as you see that some points may provide more value for a wider audience.

How Long Should a LinkedIn Blog Post Be?

Writing the first draft of your blog on LinkedIn is where your ideas take shape. Aim for a length that concisely conveys your message, typically between 1000 to 1500 words.

This range is long enough to provide depth and insight yet concise enough to maintain the reader’s attention in a professional setting.

The draft should encapsulate your outlined points, flowing naturally from the introduction to the conclusion.

Step 7: Edit and Proofread Your Blog Articles

Editing and proofreading are critical for refining your LinkedIn blog post.

Here are some tips to polish your content before you publish articles:

• Use Grammarly or Similar Tools—These tools help catch grammatical errors, spelling mistakes, and punctuation issues. Grammarly offers its key features for free.
• Break Up Long Sentences—Shorter sentences can improve readability and keep your audience engaged. You can use tools like Hemingway Editor to help you identify sentences that are too complex or long.
• Check for Clarity and Conciseness—Remove any unnecessary jargon or complex language.
• Ensure Consistency—This includes consistent use of tense, voice, and style throughout your post.
• Read Aloud—This technique can help identify awkward phrasing and improve the flow of your writing.
• Use Subheadings and Bullet Points—They break up text and make the content easier to scan.
• Include a Call to Action—Encourage reader engagement by inviting comments, shares, or further discussion.
• Seek Feedback—If possible, have a colleague or mentor review your post for an outside perspective.
• Final Format Check—Ensure your paragraphs, headings, and lists are formatted correctly for LinkedIn’s platform.

Step 8: Choose a Catchy Headline

Choosing a catchy headline for your LinkedIn content involves a blend of creativity, clarity, and strategy.

Here’s how to craft one that grabs attention:

• Use Power Words—Incorporate words that evoke emotion or curiosity, such as “simple”, “quick”, “free” or “essential”.
• Use Parentheses or Brackets—Adding extra information or clarification in parentheses or brackets can make your headline more engaging and drive curiosity. For example, The Best Way to Save Money (You Won’t Believe How Easy It Is).
• Use Numbers—Headlines with numbers, like listicles, are eye-catching and set clear expectations (e.g., “10 Proven Strategies to Improve Your Health”).
• Pose Questions—Asking a question in the headline can pique curiosity and prompt readers to look for answers in your post (e.g., “Do You Know the Top 5 Risks of Social Media?”).
• Keep It Short and Sweet—A concise headline is often more impactful and easier to remember.
• Use Relevant Keywords—Incorporate keywords that are relevant to your post’s content for better SEO.
• Promise Value—Your headline should convey the value or benefit the reader will gain from the article.
• Create a Sense of Urgency—Words that imply urgency or importance can encourage readers to click on your post sooner.
• Be Specific—Vague headlines may be overlooked. Specificity can make your headline more compelling.

Step 9: Add Visuals and Multimedia

Adding visuals and multimedia to your blog posts enhances reader engagement and aids in conveying your message more effectively.

Incorporate relevant images, infographics, videos, or audio clips to break up text, illustrate points, and provide a richer user experience.

These elements make your content more appealing and shareable, helping to attract and retain a wider audience. Remember to use high-quality and legally permissible media.

Step 10: Optimize Your Blog Post for SEO

Optimizing your blog post for SEO is essential to improve visibility and drive organic traffic. Here’s how to effectively optimize your blog posts:

1. Implement the Proper Blog Writing Format

For effective SEO, structure your blog post with short paragraphs, bullet points, and subheadings to improve readability. This format makes it easier for Google and other engines to crawl and understand your content.

Use clear, concise language and ensure your paragraphs are not overly long, keeping the reader’s attention and aiding in a better user experience.

2. Include a Topic in the Title

Ensure your title clearly reflects the main topic of your post. It should include relevant keywords that accurately describe the content. A well-crafted title helps engines understand what your post is about and improves the likelihood of it ranking for those terms after publishing content.

3. Use Short, Descriptive URLs

Create URLs that are concise, readable, and include key phrases relevant to your content. Avoid long, complicated URLs as they can be less appealing to users and less effective for SEO. Short, descriptive URLs are easier for search engines to crawl and for users to understand.

4. Add alt Text to Your Images

Provide alt text for all images in your blog post. Alt text provides information related to the content and function of images, which is crucial for search engines, as they can’t “see” images. This also improves accessibility for users with visual impairments using screen readers.

5. Write a Compelling Meta Description

Craft a meta description that summarizes the content of your blog post while including key phrases. A compelling meta description can improve the click-through rate from search engine results pages, as it gives potential readers a snapshot of what to expect.

6. Link to Internal and External Resources

Include links to both internal (other pages on your site) and external (other relevant sites) resources. Internal linking helps in distributing page authority throughout your site, while external linking to authoritative sources can boost the credibility of your content and assist in SEO.

Step 11: Publish Your Blog Post on LinkedIn

To publish a blog post on LinkedIn, follow the next steps:

1. Log in to LinkedIn: Access your LinkedIn account using your credentials.
2. Navigate to the ‘Start a Post’ Area: On your LinkedIn homepage, find the ‘Start a post’ section, same as you’d make a normal post.
   

3. Select ‘Write Article’: On your LinkedIn homepage, find the ‘Start a post’ section, same as you’d make a normal post in the status updates section.
4. Create Your Article: Write or paste your blog post content. Format it using LinkedIn’s text editing tools.
5. Add a Catchy Title and Cover Image: Enter a compelling title for your post and upload an engaging cover image.
   

6. Preview Your Post: Check how your article will appear to others and make any necessary adjustments.
7. Publish: Once you’re satisfied with your article, click the ‘Publish’ button to share it with your LinkedIn network.
   

What to Say When Sharing an Article on LinkedIn?

When sharing your blog post or article on LinkedIn, introduce the content with a brief, engaging summary that highlights its relevance to your network. Mention key takeaways or pose a thought-provoking question related to the article to spark discussion.

You could say, “I wrote this insightful article on [topic] that offers [key points].

It resonates with our current industry challenges/trends. What are your thoughts on this approach?”

This approach encourages engagement and demonstrates your active interest in the field.

Step 12: Grow Your Blog on LinkedIn

To grow your blog on LinkedIn, actively engage with your network by regularly posting insightful content, participating in relevant group discussions, and connecting with industry leaders.

Answer comments and encourage interactions by asking questions and soliciting feedback. Leverage LinkedIn’s analytics to understand your audience better and tailor your content strategy accordingly for maximum impact and reach.

Best LinkedIn Blog Examples

If you’re looking for inspiration on how to grow your new LinkedIn blog, check out these successful LinkedIn blogs we listed below.

1. Richard Branson

Richard Branson’s blog combines personal anecdotes with professional wisdom in a style that’s both engaging and informative. He covers a range of topics from entrepreneurship to business strategies, appealing to aspiring entrepreneurs and business professionals with his insightful and approachable content.

2. Adam Grant

Adam Grant combines research-based insights with practical tips, making his blog a valuable resource on work psychology, leadership, and management. His approachable writing makes complex psychological concepts relevant and accessible for everyday workplace scenarios.

3. Arianna Huffington

Arianna Huffington focuses on well-being, productivity, and work-life balance, providing practical advice and insights. Her posts resonate with a wide audience, highlighting the importance of mental and physical health in the modern professional world.

Final Word: Start Writing Content on LinkedIn

LinkedIn is a great network for putting your blogging skills to test and featuring amazing content. It’s a great way to distribute your blog posts and promote them, or create new posts from scratch.

It’s always a good idea to have your own blog next to the LinkedIn blog, so check out our compilation of best website builders and choose from the list of our best web hosting providers to get started.

Next Steps: What Now?

• Learn how to write a blog postfrom scratch
• Learn how to use AI to write compelling blog posts
• Get to know how to write authentic web content

Learn More About How to Write a Blog Post

• How to Write a Blog Post in 12 Simple Steps