Blog advertising is a monetization strategy that leverages your blog’s audience to generate revenue through various ad formats.

In this article, we delve into blog advertising, exploring its intricacies, sharing valuable tips, and unveiling the top advertising networks to empower you to maximize your blog’s earning potential.

What Is Blog Advertisement?

Blog advertising is a strategic method of generating revenue by incorporating paid promotional content within a blog.

It involves collaboration with advertisers or advertising networks to display various ads to a blog’s audience, with the primary objective of monetizing the blog’s traffic.

Types of Blog Advertising

There are various types of advertising, each tailored to reach specific audiences and achieve distinct objectives. Here are some common types of advertising:

• Direct Ads: Advertisers pay a predetermined fee for a specified period of ad placement on the blog. In this form of advertising, bloggers negotiate terms directly with advertisers, determining ad placement, duration, and pricing.
• Pay-per-click (PPC) Ads: PPC ads generate revenue based on the number of clicks they receive. Advertisers pay bloggers a set amount for each click on the ad. Therefore, it is essential for bloggers to optimize ad placement for maximum engagement to earn the most revenue possible.
• Affiliate Ads: Affiliate ads are a type of advertising that involves promoting products or services. When a user clicks on one of these links and makes a purchase or takes a certain action, such as signing up for a newsletter, the blogger earns a commission. The commission is typically a percentage of the sale generated through the link.
• Pay-per-Impression Ads: Pay-per-impression (PPI) ads generate revenue for advertisers based on the number of times an ad is viewed, regardless of clicks. Bloggers can earn a steady income by signing up for PPI ads and allowing them to be displayed on their website.
• Reviews: Bloggers have the opportunity to earn compensation by creating reviews that provide an in-depth and authentic perspective on products or services.
• Contextual Ads: These ads are tailored specifically to the content of the blog, which enhances relevance and engagement with the audience.

Each blog ad type has its unique advantages, enabling bloggers to choose the approach that aligns with their content, niche, and audience engagement.

How Much Money Can You Make from Blog Advertising?

As a rough estimate, beginner blogs with 1000 monthly visitors can earn  $10-25 per month. Medium-sized blogs with 25,000-30,000 pageviews can make about $1,000 a month with ads and affiliate links.

A good percentage of bloggers ( about 47%) are able to earn more than $100 monthly. Moreover, bloggers in the top 85th percentile make $2,500 and above monthly from blogging.

Check out the image above for the factors that determine how much you make.

Top 10 Blog Advertising Networks to Make Money

1. Google AdSense

Google AdSense is an advertising program run by Google that allows website owners and bloggers to earn money by displaying targeted ads on their websites.

The platform offers a straightforward process to monetize content. With a user-friendly interface and a variety of ad formats, Google AdSense ads allow you to maximize your blog’s revenue potential by displaying relevant and engaging advertisements.

Key Features:

• Widely used and beginner-friendly
• Various ad formats, including display, text, and link units
• Advertisers bid for ad space on your site, maximizing revenue potential
• AdSense automatically selects relevant ads for your content

How It Works:

• Sign up for an AdSense account- click on “Sign Up Now” and follow the application process
• Create ad units in your AdSense dashboard
• Place generated code on your website where you want ads to appear
• Ads are displayed, and you earn money for clicks or impressions

Learn more: How to add Google AdSense to your WordPress website

2. Mediavine Ad Network

Mediavine is a full-service ad management company that specializes in optimizing display ad revenue for website publishers, particularly those in the lifestyle content sphere (such as food, travel, parenting, health, and home design blogs).

With a focus on personalized support and higher CPMs (Cost Per Mille) than most ad networks, it caters to established blogs with significant traffic. The application process is competitive, but if accepted, you can enjoy a hands-on approach to ad optimization, potentially increasing your blog’s revenue.

Key Features:

• Specializes in premium ad inventory for higher CPMs
• Suitable for blogs with at least 50,000 monthly sessions
• Provides a dedicated account manager for personalized support
• Offers various ad formats, including display, video, and native ads

How It Works:

• Visit Mediavine
• Click on “Apply Now” and follow the application process
• Once approved, integrate the provided code into your blog
• If accepted, they’ll handle the ad optimization process for you
• Revenue is generated through impressions and clicks on the displayed ads

Learn more: Installing Mediavine Ads Using Mediavine Control Panel Plugin for WordPress

3. Monumetric Ad Network

Monumetric, formerly The Blogger Network, is an ad management service that specializes in optimizing ad revenue for website publishers.

With customizable ad solutions and dedicated support, it caters to both smaller publishers and established bloggers. The application process involves a review of your blog, and if accepted, Monumetric’s ad specialists work with you to optimize your ad strategy for improved revenue generation.

Key Features:

• Formerly known as The Blogger Network, Monumetric provides customizable ad solutions
• Suitable for various blog sizes, offering opportunities for both small and large publishers
• Provides a dedicated ad specialist for personalized optimization
• Offers a variety of ad formats, including display and video

How It Works:

• Apply to Monumetric, and their team will review your blog
• Once approved, a dedicated ad specialist helps optimize your ad strategy
• Revenue is generated through impressions and clicks on the displayed ads

4. Propeller Ads

Propeller Ads is an advertising platform where website owners and bloggers can earn money by displaying targeted ads on their sites.

Offering a diverse range of ad formats, including push notifications and native banners, it provides publishers with flexibility and choice. The user-friendly interface with real-time statistics ensures transparency in tracking performance.

Whether you’re a small publisher or have a substantial audience, Propeller Ads offers an accessible platform to monetize through clicks and impressions.

Key Features:

• Offers a range of ad formats, including push notifications and native banner ad space
• Provides a user-friendly interface with real-time statistics
• Suitable for various blog sizes and traffic levels
• Revenue is generated through clicks and impressions

How It Works:

• Sign up on the Propeller Ads website
• Choose ad formats and integrate the provided code into your blog
• Earn revenue based on clicks and impressions from displayed ads

5. Infolinks Advertising Network

Infolinks is an advertising network that provides a way for website owners and bloggers to monetize their content through various ad formats, such as in-text, in-fold, in-tag, and in-screen ads.

Tailored for various blog sizes and niches, Infolinks provides customization options for seamless integration into your content.

The platform’s revenue generation model, based on clicks and views, ensures that bloggers can monetize their content without compromising the user experience. Infolinks is a suitable choice for those looking for unobtrusive yet effective ad solutions.

Key Features:

• Specializes in in-text and in-frame ads for non-intrusive monetization
• Offers various ad customization options
• Suitable for blogs of different sizes and niches
• Revenue is generated through clicks and views

How It Works:

• Register on the Infolinks website
• Integrate the provided code into your blog
• Infolinks scans your content and displays relevant ads, earning you revenue

6. AdThrive

AdThrive (Now Raptive) is an advertising network that provides ad optimization, management, and access to a range of premium advertisers.

With a hands-on approach and a dedicated account manager, AdThrive offers personalized support to maximize revenue through impressions and clicks. While it caters to larger publishers, its commitment to premium advertisers and efficient ad optimization makes it an excellent choice for new bloggers and those seeking elevated monetization strategies.

Key Features:

• Focuses on premium advertisers and offers hands-on support
• Suitable for blogs with over 100,000 monthly pageviews
• Revenue is generated through impressions and clicks
• Provides a dedicated account manager

How It Works:

• Apply on the AdThrive website
• If accepted, AdThrive manages ad optimization for you
• Revenue is earned through impressions and clicks on the displayed ads

7. Ezoic Advertising Network

Ezoic is an advertising network and platform that assists website owners in optimizing their ad revenue by using artificial intelligence to test and adjust various ad combinations and placements.

Regardless of blog size, Ezoic offers various ad formats and customization options. The platform’s revenue model, driven by clicks and impressions, is enhanced by AI-driven optimization, ensuring ads are displayed where they perform best. Ezoic is a suitable choice for bloggers seeking a smart and dynamic approach to ad monetization.

Key Features:

• Uses artificial intelligence to optimize ad placements
• Suitable for blogs of all sizes
• Offers various ad formats and customization options
• Revenue is generated through clicks and impressions

How It Works:

• Sign up on the Ezoic website
• Integrate Ezoic’s code, and their AI optimizes ad placements
• Earn revenue based on clicks and impressions from displayed ads

8. RevenueHits Ad Network

RevenueHits is an ad network that focuses on performance-based advertising, offering various ad formats such as display banners, pop-unders and sliders to help publishers monetize their websites. P

It accommodates publishers seeking effective revenue streams.  The onboarding process is seamless — applicants can easily join through their website, and upon acceptance, integration of ad codes opens doors to revenue generation through impressions and clicks. The network’s commitment to transparent reporting enhances the experience, making RevenueHits a compelling choice for many bloggers aiming to maximize their earnings.

Key Features:

• Offers competitive CPM rates for publishers
• Provides a range of ad formats, including display and video ads
• Supports various blog sizes, making it inclusive for smaller publishers
• Emphasizes transparent reporting for publishers

How It Works:

• Apply for RevenueHits Ad Network through their website
• Once accepted, integrate the provided ad code into your blog
• Revenue is generated based on ad impressions and clicks

9. SHE Media Ad Network

SHE Media, formerly known as SheKnows Media, is a digital media company that caters to women-centric content. The SHE Media Partner Network allows content creators and publishers to monetize their websites and blogs by connecting with relevant advertisers targeting a predominantly female audience.

With a focus on premium brands and a variety of ad formats, including display ads, video, and native ads, it offers an inclusive platform. Aspiring members can apply via their website, and upon approval, access a plethora of ad formats.

Revenue streams are diverse, encompassing impressions, clicks, and lucrative influencer collaborations. SHE Media’s emphasis on content tailored for a female audience makes it a standout choice for creators seeking both empowerment and monetization opportunities.

Key Features:

• Specializes in connecting female content creators with premium brands
• Offers diverse ad formats, including display, video, and native ads
• Provides a robust influencer marketing platform
• Emphasizes content tailored for a female audience

How It Works:

• Visit SHE Media Ad Network
• Navigate to the “Advertise” or “Monetize” section, and follow the application process
• Once approved, integrate provided ad codes or explore influencer collaboration opportunities
• Revenue is earned through impressions, clicks, and influencer collaborations

10. Media.net Ad Network

Media.net is a leading contextual advertising company that provides a platform for publishers to monetize their websites through a variety of ad formats, including contextual ads, native ads, display banners, and more.

The application process is straightforward, allowing bloggers to apply through the website. Once accepted, customization of ad units and integration of provided codes into the blog pave the way for revenue through clicks and impressions.

Media.net’s emphasis on contextual relevance positions it as a solid choice for bloggers looking for quality and variety in their ad monetization strategy.

Key Features:

• A contextual ad network powered by Yahoo and Bing
• Offers a variety of ad formats, including display and native ads
• Emphasizes high-quality, relevant ad content
• Suitable for various blog sizes and niches

How It Works:

• Visit Media.net Ad Network
• Click on “Sign Up” and complete the application
• Upon approval, customize ad units and integrate the provided code into your blog
• Revenue is generated through clicks and impressions on contextual ads

Exploring these advertising networks allows bloggers to choose platforms aligned with their blog’s size, niche, and audience, optimizing the blog advertisements’ potential for revenue generation.

10 Tips & Tricks to Maximize Blog Revenue

Making money through blog advertising involves strategic planning and optimization. Here are ten tips to maximize your blog’s advertising revenue:

1. Place Your Ads Site-Wide: Maximize visibility by placing ads throughout your entire website, ensuring visitors across various pages are exposed to potential revenue-generating content.
2. Use a Magazine or News Design: Employ a magazine or news-inspired design to create a visually appealing layout. This style encourages readers to engage seamlessly with the content and ads.
3. Use Responsive Design: Choose a responsive design to ensure your blog looks and functions well on various devices. A mobile-friendly layout enhances user experience, leading to increased ad engagement.
4. Optimize Your Content for Search: Implement search engine optimization (SEO) strategies in your content to enhance its discoverability. Higher visibility can attract more visitors and increase the likelihood of ad interactions.
5. Split Articles Into Multiple Pages: Break lengthy articles into multiple pages to increase page views. More pages viewed mean more opportunities for ad impressions and clicks.
6. Link to Additional Content: Internal linking encourages readers to explore more of your content and increases the time they spend on your blog. This can lead to higher ad visibility and engagement.
7. Never Stop Promoting Your Content: Consistent promotion on social media, email newsletters, and other channels keeps your content in front of your audience, driving traffic and potential ad revenue.
8. Allow Discussion Related to Your Blog Post: Enable comments on your blog posts to encourage reader engagement. Blog comments can enhance community involvement and contribute to increased ad interactions.
9. Track Your Results: Use analytics tools like Google Analytics to monitor your ads’ performance. Track click-through rates, impressions, and revenue metrics to make data-driven optimization decisions.
10. Join a Blog Advertising Site: Explore blog advertising networks to connect with a broader range of advertisers. Joining such networks provides access to premium campaigns, potentially increasing earning opportunities.

Blog Advertisement Alternatives for Making Money with Your Blog

Here are some alternatives to displaying ads on your website.

• Selling Digital Products—Create and sell digital products like eBooks, courses, webinars, or printable items. These products can be related to your blog’s niche and provide value to your audience.
• Selling Physical Products and Merchandise—If it fits your brand and audience, you can sell physical products or branded merchandise. This could range from clothing and accessories to home decor items.
• Offer a Coaching or Consulting Services—Offer your expertise as a consultant or coach in your niche. This can include personal coaching sessions, business consulting, or other professional advice.
• Collaborations with Brands—You can collaborate with brands to create content that promotes their products or services. This can include sponsored blog posts, social media posts, or videos. It’s crucial to disclose these partnerships to your audience for transparency.
• Membership Programs or Subscription Services—Create a membership program or a subscription service that offers exclusive content, community access, or other benefits to subscribers.
• Crowdfunding and Donations—Platforms like Patreon allow your audience to support you financially through monthly memberships or donations. This works well if you have a loyal audience that values your content.

Final Word: Get Paid to Put Ads on Your Website

In conclusion, getting paid to advertise on your website opens doors to diverse revenue streams. You can turn your blog into a profitable venture by implementing strategic ad placements, optimizing content, and joining reputable advertising networks.

Assess your goals, audience, and preferred monetization methods to make informed decisions and maximize your blog income-earning potential. Explore the possibilities and tailor your approach for long-term success.

Next Steps: What Now?

• Explore Advanced Monetization Strategies:  Discover how to create and sell digital products, offer premium memberships, or explore affiliate marketing for additional income streams.
• Enhance Your Blog’s SEO: Learn the latest trends, keyword optimization, and link-building strategies to boost your blog’s search engine rankings.
• Optimize Your Blog’s Performance:  Explore our comprehensive guide on improving website performance to keep your audience engaged and maximize ad impressions.
• Discover Profitable Niches:  Explore our curated list of the most profitable blog niches. Identify niches with high-demand content, increasing your blog’s potential for attracting premium advertisers and boosting your revenue.
• Evaluate the Best Web Hosting Solutions: Explore our recommendations for the best web hosting providers, ensuring a reliable foundation for your blog’s success.

Learn More About Making Money Blogging

Explore these resources to expand your knowledge, refine your strategies, and continue building a successful and profitable blog.

• Best Blog Examples to Inspire Your Content Creation
• 10 Effective Blogging Tips for Beginners
• How to Start a Lifestyle Blog and Make Money
• How to Start a Fashion Blog: Your Guide to a Chic Online Presence
• How To Start a Sports Blog That Stands Out
• How to Start a Food Blog: The Foodie’s Journey
• How to Start a Travel Blog: A Complete Guide to Success